Beauty Salon SEO
Beauty Salon SEO Done Right
You want your beautiful salon website to be found. That is where SEO comes in. The Salon Agency is a digital agency that helps salons grow their businesses, we specialize in Search Engine Optimization (SEO).
Beauty Salon SEO That pays off!
To help new customers find you and to be more competitive online, beauty salons and hair salons must take advantage of SEO strategies. Beauty salon SEO strategies, such as building a Google My Business page and listing your salon on online directories, getting reviews, and creating organic content to drive traffic to your website, will help new customers find you more readily. SEO is a piece of online marketing that is crucial to your sales success online.
Since people are utilizing the internet more than ever to find the best nearby services that meet their needs, there has never been a better time for beauty businesses to work on their presence in local search results through search engine optimization.
What is search engine optimization?
Search engine optimization, or SEO, helps you show up in searches more frequently for terms that are related to your business, its services, and your location. With SEO tactics implemented, you will be able to drive more traffic without paying for it through advertising, which is called organic traffic, and coupled with a great business image, you can drive in more leads and sales, helping you grow your beauty salon and its services.
What a Beauty Salon SEO Program Includes
A full-service beauty salon SEO program consists of on-page SEO, local search strategies, keyword research, content marketing, link building, technical SEO, and audits and reporting. A beauty salon SEO program can cost thousands of dollars per month with many agencies, even with our parent SEO agency – depending on the size of the business and how competitive you want to be for certain keywords of course.
On-page SEO is the process of optimizing your website, its information, and its pages for relevant keywords that will help you show up in search results better. On-page SEO hones in on targeted keywords to help you appear more frequently and relevantly to the right customers who are looking for your services. On-page SEO includes adding optimized content and ensuring that it is relevant and targeted to your business, its location, and its services.
Local search optimization is the part of SEO that focuses on how visible you are in local search results. Visibility in local search is key to getting new customers and leads through Google, Bing, and other search engines. To improve visibility, we start by listing your business on online business listing websites and local business directories, just like businesses did with the Yellow Pages back in the day.
One of the most important parts of local search optimization includes claiming and optimizing your Google My Business page to highlight your products and services. You will also need to build up positive reviews across all business listings to help sell your business and its services to prospective customers.
Before all SEO work begins, keyword research is done to highlight areas of opportunity for your business. Using Google Keyword Research tools, we will look into all relevant keywords and locations and use this as the base of our work in local search optimization, on-page optimization, content marketing, and more.
Content marketing utilizes content creation to drive traffic to your website and your business, in turn. Through your blog or news section on your website, you can create content surrounding your business and its services, such as tips, tricks, and how-to’s, that help keep current customers and improves your search relevance for certain keywords.
Link building is an SEO strategy that increases your visibility across the web. When your website is shared and linked to, Google will see that your website and its content are useful, and you will rank in search results better. We will help find opportunities for you to build your links through content, business listings, social media, and more.
Technical SEO helps make sure that your website provides a great experience for its customers, eliminating any broken pages or 404 errors and ensuring that it loads quickly. Technical SEO helps you provide a great browsing experience for your customers, which makes search engines feel confident suggesting your website to searchers.
We will look into your bounce rates (how quickly customers leave your website) and the overall experience that your website analytics tells us that you are providing.
The best way to continually improve your online marketing and SEO is by utilizing audits and reporting. This is set up at the beginning of any SEO program.
We will analyze your current SEO status, such as rankings and popularity for certain keywords, and we will implement reporting to see how we are improving as we work to improve your SEO and online search visibility.
Start Your Beauty Salon SEO Program Now
Ready to get your website and your business more visible in search results? An SEO program with The Salon Agency will get your online marketing into gear and help your beauty business drive more leads and sales.